“Your bread is lush”: it’s a classically Bristolian testimonial for a project that has Bristolians’ wellbeing at its heart.
Other feedback received by Jodie Smith, food programme manager at Heart of BS13, about her affordable loaf scheme includes: “We come here just to buy your bread – it’s like bread used to be.” The words are all music to the ears of Smith, who decided to create an artisanal bread that’s similar to the white sliced variety that many people are used to, but with 15% wholemeal flour – and strictly no additives. To develop the loaf, she teamed up with Laura Hart of Hart’s Bakery, which peddles its beautiful-smelling wares right outside Temple Meads station.
Since November 2022, Smith has sold the ‘JustBread’ loaves – leavened with baker’s yeast, baked in a tin and sold sliced – from a mobile food shop, as well as from the project’s community freezer, for just 75p. This makes it cheaper than brand-name loaves and all but the very cheapest ‘value’ range supermarket own-brand options.
