The budget retailer Primark this week launched an ‘adaptive’ fashion range featuring 49 items of womenswear and menswear that have been adapted to meet a variety of needs.
The collection, which was unveiled on Monday, has been designed in collaboration with Victoria Jenkins – a disabled fashion designer and founder of the brand Unhidden – and comes after the release by Primark of an adaptive underwear range in January 2024.
Items have been designed to make dressing simpler, from magnetic zippers and snap fastenings to waist loops that help to pull up trousers and hidden openings for tube, stoma or catheter access. There are also options for people who are seated, such as wheelchair users. The collection – which also includes nightwear and underwear – was shaped through a series of focus groups and ‘hands-on’ fit sessions with members of the disabled community, says Primark.
