For about 20 years, all of the TED Talks watched online fell under the theme or tagline: “Ideas worth spreading.”
But as the major media company celebrates its 40th anniversary at TED2024 in Vancouver this week, it also celebrates a slight pivot in its branding.
On Monday evening, head of TED Chris Anderson unveiled TED’s new tagline: “Ideas change everything.”
“In a doom-scrolling era, it’s very easy for stuff to be regarded as dopamine hits,” Anderson said in a conversation with the press. “[TED] is not a dopamine hit. Our content matters.”
He said this new tagline is a “more confident assertion” of what TED is and what TED Talks mean.
“When you want to invest in lifelong learning, these ideas change you. These ideas change the world.”
Header photo: SESSION 1 at TED2024: The Brave and the Brilliant, on Monday, April 15, 2024. Vancouver, BC, Canada. Photo: Gilberto Tadday / TED
