Once upon a time some 20bn letters were pushed through UK letterboxes annually, a figure that has slumped to 6.7bn since smartphones took off. However, for many people, there’s still something special about receiving a personal update in the post.
“There’s a real sentimental value attached to more traditional methods of communication. I think that’s true for everyone, but especially older people,” says Nadine Callcutt, UK communications manager for the family newspaper platform Famileo.
Bridging the digital disconnect that can exist between younger and older generations, the French company launched nine years ago. The impetus came when one of its co-founders, Tanguy de Gélis, tried to get an elderly relative set up with a tablet – only to find the device gathering dust after a few months. Envisaging a form of communication that works for both the digitally savvy and the analogue-inclined, Famileo was born.
